MIDEA

The Story of Midea: Innovation for a Better Life

Midea’s story is one of vision, resilience, and transformation. What began in 1968 as a small workshop in Beijiao, China—producing bottle lids—has grown into one of the world’s largest and most respected home appliance and HVAC manufacturers.

From its humble beginnings, Midea embraced a philosophy that still guides the company today: “Innovation for a Better Life.” With that spirit, the company quickly evolved, moving into electric fans in the 1980s, and then expanding into a full range of household appliances—refrigerators, washing machines, air conditioners, kitchen appliances, and more.

By focusing on customer needs and committing to quality and efficiency, Midea became a pioneer in smart home technology, automation, and sustainable design. Its products reflect a blend of modern aesthetics, user-friendly innovation, and intelligent functionality—making everyday life more comfortable, convenient, and energy-efficient for millions around the globe.

A major milestone came in 2016, when Midea acquired KUKA, the German robotics giant, signaling its ambition to lead not only in appliances, but in global smart manufacturing and automation. This bold move placed Midea at the forefront of Industry 4.0, reinforcing its commitment to technology-driven growth.

Today, Midea operates in more than 200 countries and regions, with over 150,000 employees and a global network of research centers, factories, and partners. It is consistently ranked on the Fortune Global 500 list and is recognized as one of the most valuable brands in the world.

From homes to businesses, kitchens to factories, Midea products are quietly transforming how people live and work. The company’s diverse portfolio—under brands like Midea, Comfee, Toshiba (Home Appliances), and Little Swan—caters to every lifestyle and every corner of the globe.

Midea is not just making appliances—it’s creating smarter ways of living.

Driven by purpose and powered by innovation, Midea continues to push the boundaries of what’s possible, all in pursuit of a better life for all.

MIDEA, Limassol Cyprus